
The AU Brief: Ad Clicks Up 15%, Buyers Moved Into AI
Google Ads clicks cost 15% more, 67% of buyers now start in AI, and $1.5B says implementation beats models. The week for operators, in six minutes.

Google Ads clicks cost 15% more, 67% of buyers now start in AI, and $1.5B says implementation beats models. The week for operators, in six minutes.