
The AU Brief: Ad Clicks Up 15%, Buyers Moved Into AI
Google Ads clicks cost 15% more, 67% of buyers now start in AI, and $1.5B says implementation beats models. The week for operators, in six minutes.

Google Ads clicks cost 15% more, 67% of buyers now start in AI, and $1.5B says implementation beats models. The week for operators, in six minutes.

HVAC equipment costs are up 60% since 2019 and most price books update once a year. Use new AI pricing benchmarks to reprice monthly and hold margin.

GBP performance data has been stuck since June 13. Wire the new GA4 link, UTM-tag your profile links, and stop renting your local marketing numbers.

Zillow Pro shows you when your own contacts start browsing again and who may list next. What the July 9 launch trades away, and how to work it.

AI adoption hit 66% of small businesses while 70% of owners say their teams need training. A one-week plan to fix it with named tools and real costs.

Google paused reviews on local listings this week. Plus Zillow lands inside Gemini, ChatGPT writes its own ads, and Pie raises $23.7M for Main Street AI.

A record heat dome has HVAC phones ringing nonstop. The playbook for turning July's emergency calls into maintenance memberships: stack, script, math.

Half of agents call low inventory their top problem, yet your next listings sit unscored in your database. Run a 90-minute predictive seller audit.

Only 14% of small businesses run AI in core ops. Here is the week-one play to move one money workflow from AI that drafts to AI that does the work.

Salesforce paid $3.6B for an AI support agent, 82% of realtors now use AI, and Google's local pack is shrinking. Your week in six operator signals.