The AU Brief: Yelp Just Fed Your Reviews to ChatGPT
Yelp licensed its reviews to OpenAI, ChatGPT came for small business, and AI Overviews now answer 68% of local searches. The week in six minutes.
Trevor Kaak
Trevor Kaak is an experienced author, speaker, and business and marketing expert who is highly knowledgeable in business acquisitions, digital marketing, and SEO.
Read MoreThe AU Brief: Yelp Just Fed Your Reviews to ChatGPT
Spanish Calls Hit 30% in Sun Belt. Your Voice AI Books None.
Twenty-five to forty percent of trades calls in Sun Belt metros come in Spanish. Here is the July 2026 bilingual voice AI stack that plugs the leak.
GA4 Now Labels Your AI Traffic. Most of It Still Hides
GA4's new AI Assistant channel shows which chatbots send you customers, but most AI visits still hide in Direct. Fix your reports in one afternoon.
Buyers Trust AI First. 44% Will Pay You to Check Its Work
Cotality's 2026 report: 75% of buyers expect AI in the deal and 44% will pay a human to verify it. The solo agent play for the verification premium.
77% of Small Businesses Run AI Daily. Only 23% Have Rules
77% of small businesses use AI daily. Only 23% have a written policy. EU disclosure rules land August 2. Write the one-page policy this week.
The AU Brief: Ad Clicks Up 15%, Buyers Moved Into AI
Google Ads clicks cost 15% more, 67% of buyers now start in AI, and $1.5B says implementation beats models. The week for operators, in six minutes.
Equipment Is Up 60% Since 2019. Your Price Book Didn’t Move
HVAC equipment costs are up 60% since 2019 and most price books update once a year. Use new AI pricing benchmarks to reprice monthly and hold margin.
Your GBP Stats Froze a Month Ago. Own Your Numbers Now
GBP performance data has been stuck since June 13. Wire the new GA4 link, UTM-tag your profile links, and stop renting your local marketing numbers.
Zillow Pro Watches Your Clients Shop. Take the 4x Deal?
Zillow Pro shows you when your own contacts start browsing again and who may list next. What the July 9 launch trades away, and how to work it.
66% of Small Businesses Use AI. Most Teams Are Winging It
AI adoption hit 66% of small businesses while 70% of owners say their teams need training. A one-week plan to fix it with named tools and real costs.