72% of Buyer Searches Name a Neighborhood. Own Yours in AI.
Buyers search AI by neighborhood, not by your name. Build the neighborhood pages and schema stack that get cited on ChatGPT and AI Overviews.
Trevor Kaak
Trevor Kaak is an experienced author, speaker, and business and marketing expert who is highly knowledgeable in business acquisitions, digital marketing, and SEO.
Read More72% of Buyer Searches Name a Neighborhood. Own Yours in AI.
Intuit Just Built a Payroll Agent. Here’s When To Cut Over.
Intuit shipped QuickBooks Workforce with an AI Payroll Agent on May 6. Most operators should not switch yet. Here's the June cutover decision.
The AU Brief: Google Recut Search, Trades AI Went In-Plan
Google's core update landed mid AI Overviews rewrite, Anthropic hit $965B, and trades platforms baked AI receptionists into base plans. What to do.
The AU Brief: Google Recut Search, Trades AI Went In-Plan
Google's core update landed mid AI Overviews rewrite, Anthropic hit $965B, and trades platforms baked AI receptionists into base plans. What to do.
Your Dead Estimates Bleed $30K a Month. Plug It in May.
Dead estimates leak more cash than missed calls. Here is the five-touch followup stack that revives stale trades bids using your existing CRM.
Your Dead Estimates Bleed $30K a Month. Plug It in May.
Dead estimates leak more cash than missed calls. Here is the five-touch followup stack that revives stale trades bids using your existing CRM.
Google Killed Q&A. Gemini Speaks For Your Business Now.
Google retired GBP Q&A on Nov 3, 2025. Ask Maps now answers customers with Gemini. The FAQPage and LocalBusiness schema that controls the script.
Realtor.com Now Lives Inside ChatGPT. Win the Next Click.
Realtor.com shipped its ChatGPT app March 30. Portals now own the pre-search step. Solo agents should fight for the which-agent answer instead.
You Already Pay for AI. You Just Never Turned It On.
Anthropic's Claude for Small Business proved the point: most local operators already pay for AI they never switched on. Here is the 45-minute audit.
The AU Brief: Google Folded GEO Back Into Plain SEO
Google rebuilt the search box at I/O 2026, vendors shipped AI across real estate and trades, and 82% of small businesses now pay for AI tools.