The AU Brief: Google Paused Your Reviews. Don’t Panic.
Google paused reviews on local listings this week. Plus Zillow lands inside Gemini, ChatGPT writes its own ads, and Pie raises $23.7M for Main Street AI.
Trevor Kaak
Trevor Kaak is an experienced author, speaker, and business and marketing expert who is highly knowledgeable in business acquisitions, digital marketing, and SEO.
Read MoreThe AU Brief: Google Paused Your Reviews. Don’t Panic.
July’s Heat Dome Calls Are Gold. Turn Them Into Members
A record heat dome has HVAC phones ringing nonstop. The playbook for turning July's emergency calls into maintenance memberships: stack, script, math.
Your Next Listing Is Already in Your CRM. Mine It.
Half of agents call low inventory their top problem, yet your next listings sit unscored in your database. Run a 90-minute predictive seller audit.
Your AI Suggests. Make It Execute the Back Office.
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The AU Brief: Salesforce Paid $3.6B for Your Inbox
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Google Just Banned Your Review Kiosk. Do This Instead.
Google's 2026 policy killed the review kiosk and per-tech spiffs. Build a compliant, SMS-first review engine that wins your trade the map pack.
Old Listings Are Losing. Google Ranks Engagement Now.
Google's local algorithm now ranks recent engagement over tenure. Run this 90-minute weekly cadence to feed posts, reviews, photos, and Q&A signals.
8.4% of Agents Show Up in AI Search. Be One of Them.
Only 8.4% of agents appear in AI answers and the top 1% own 47% of citations. Run a 20-minute citation audit and a 30-day GEO playbook to get named.
You Pay for 5 AI Tools and Use One. Audit the Stack.
The median small business runs 5 AI tools, spends $2,200 a year, and integrates almost none of it. Run this one-hour stack audit and cut the waste.
The AU Brief: Google Is About to Call Your Business
Google's AI will start calling local businesses for customers this summer. Plus Visa in ChatGPT, a GBP crackdown, and the week's operator signals.